As you know Goldmine has it's own Email Client, which in itself is very useful for sending personalised messages using the Merge feature from Document Templates. These emails can be sent to segmented lists based on values in key fields which can be saved as a Filter (Dynamic) or a Group (Static). Great, so where does Constant Contact come in and what more does it offer? Well, it's an online subscription to a cloud-based platform, that offers (besides great ROI)...
- A Layout designer with a media library that makes it easy to create stunning emails quickly
- The ability to schedule or send all emails immediately - all at once, not one at a time
- Powerful analytics on Open rates, Click-Throughs, Opt-outs, Bounce Backs and more
- All analytics are synchronised back into Goldmine which then enables intelligent follow up
- Cleaning up of Goldmine email addresses based on Bounce Backs
